Presentation: Commercializing Without a Blockbuster: Winning in Smaller, Faster, More Competitive Markets
Wed, Sep 16
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03:35 PM - 04:00 PM
125
Session details:
- Redefine commercialization success beyond blockbuster-scale economics
- Adjust operating assumptions for smaller and more competitive markets
- Streamline field, access, and launch models for efficiency and precision
- Sustain value creation across a broader portfolio of smaller opportunities
