The Ideas, Strategies & Trends Defining PR & Communications
Dive into 2 specialized tracks designed to help navigate today's biggest challenges and opportunities.
Enterprise Strategy, Reputation, & Risk
Explore how communications shape business strategy, strengthen corporate credibility, and influence high-stakes decision-making.
Audience Engagement, Media & Brand
Discover how communications connect with key audiences, build trust, and drive influence across an evolving media and stakeholder landscape.
The Ideas, Strategies & Trends Defining Medical Affairs
Dive into three specialized tracks designed to help navigate today's biggest challenges and opportunities.
Medical Affairs Strategy
Explore how Medical Affairs is driving strategic impact across the healthcare ecosystem.
Medical Communications
Deliver clear, credible, and engaging scientific communications that inform and inspire action.
Field Medical
Strengthen thought leader engagement and scientific exchange through high-impact field strategies.
The Ideas, Strategies & Trends Defining Commercialization
Dive into three specialized tracks designed to help navigate today's biggest challenges and opportunities.
Pipeline Strategy
Plan for commercial success early with smarter asset evaluation, forecasting, and portfolio decisions.
Late-Stage Commercialization & Launch Excellence
Prepare for launch and maximize market impact through proven commercialization strategies.
New for 2026
Market Access
Navigate pricing, reimbursement, and payer dynamics to improve access and drive adoption.
The Ideas, Strategies & Trends Defining Pharma Marketing
Dive into six specialized tracks designed to help pharma marketers navigate today's biggest challenges and opportunities.
Omnichannel Marketing
Create seamless, data-driven customer experiences across digital, field, media, and point-of-care channels.
HCP Engagement
Build smarter, more personalized strategies to engage HCPs with relevant, value-driven experiences.
DTC & Patient Engagement
Strengthen patient connections through storytelling, education, personalization, and journey-based activation.
Media & Streaming
Maximize reach and impact across traditional media, social, programmatic, connected TV, and streaming.
New for 2026
Sales Enablement
Equip field and hybrid teams with the insights, content, and tools needed for stronger customer engagement.
New for 2026
Data, Analytics and Commercial Intelligence
Turn fragmented data into actionable insights that improve decision-making, measurement, and marketing performance.
Select the Option That Best Describes Your Organization.
Your pass grants you access to every session across the Marketing, PR & Communications, Medical Affairs and Commercialization communities!
All Access
Pharma/Biotech/Med Device
Save $900 during the Early Bird
$1695
Late: $2595
Full Access to the 4-Day Conference
(Sept 14-17)
Access to All Workshops
Networking Cocktail Receptions, Breaks and Meals
Full Access to the Exhibition Hall
Access to the Networking App to Schedule Meetings
Pharma Week Virtual Event Live & On-Demand – 6-month Access
Add the Marketing Awards Gala for Just $495
All Access
Advertising/PR/Marketing Agency
Save $1,300 during the Early Bird
$2695
Late: $3995
Full Access to the 4-Day Conference
(Sept 14-17)
Access to Select Workshops
All workshops not restricted by sponsor host
Networking Cocktail Receptions, Breaks and Meals
Full Access to the Exhibition Hall
Access to the Networking App to Schedule Meetings
Pharma Week Virtual Event Live & On-Demand – 6-month Access
Add the Marketing Awards Gala for Just $495
All Access
Vendors/Solution Providers/Other
Save $700 during the Early Bird
$3795
Late: $4495
Full Access to the 4-Day Conference
(Sept 14-17)
Access to Select Workshops
All workshops not restricted by sponsor host
Networking Cocktail Receptions, Breaks and Meals
Full Access to the Exhibition Hall
Networking App is NOT Included for Vendors
Visit our Partner Opportunities page for sponsorship benefits
Pharma Week Virtual Event Live & On-Demand – 6-month Access
Add the Marketing Awards Gala for Just $495
When Should You Arrive?
Confirmed 2026 After Party Hosts
Check back soon for party themes, dates, times, locations, RSVP details, and more.
Doceree Inc
Details coming soon
Healthlink Dimensions
Details coming soon
Swoop
Details coming soon
The Trade Desk
Details coming soon
Monday, September 8
Tuesday, September 9
Wednesday, September 10
IQVIA Digital: An Evening at Reading Terminal Market
Tuesday, September 9 | 7:30-11 PM
Reading Terminal Market
Hosted By:
Join IQVIA Digital for an unforgettable evening at one of Philadelphia’s most delectable cultural landmarks. Network with your peers while enjoying an authentic taste of Philadelphia, live music, and a unique atmosphere!
DeepIntent's Karaoke Party!
Wednesday, September 10 | 8PM-1 AM
VINYL 215 South 15th Street, Philadelphia, PA 19102
Hosted By:
DeepIntent is back with everyone’s favorite late-night karaoke bash! This year, we’re bringing the party to VINYL in Philadelphia on September 10th - and for the first time ever, you’ll be rocking out with a live band behind you! Come ready to belt out your favorite tunes, dance it out, or just kick back and enjoy the vibe. Great drinks, tasty bites, and good times are all on the playlist.
Please Note: This event is by invite only.
A Historic Night with IQM & Healthlink Dimensions
Wednesday, September 10 | 6:00 - 9:00 PM
McGillin's Olde Ale House - 1310 Drury St, Philadelphia, PA 19107
Hosted By:
Join us for an unforgettable evening at McGillin's, Philadelphia’s most legendary ale house, where history meets happy hour and good vibes are always on tap. Let’s raise a glass (or two) to innovation, partnership, and good times.
Space is limited. Please RSVP.
Fore! Butler/Till Golf Happy Hour
Tuesday , September 9 | 6:00 - 9 PM
Five Iron Golf, 1717 Arch St #140, Philadelphia, PA 19103
Hosted By:
Swing by for a casual evening of connection and play with golf simulators, great drinks, and savory bites. Between swings, we’ll swap perspectives on the latest industry shifts and opportunities.
The Ideas, Strategies & Trends Defining Pharma Marketing
Dive into six specialized tracks designed to help pharma marketers navigate today's biggest challenges and opportunities.
The Ideas, Strategies & Trends Driving Pharma Marketing
Today's pharma marketers face increasing pressure to deliver personalized engagement, accelerate launches, demonstrate ROI, and navigate a rapidly evolving healthcare landscape. Fierce Pharma Week brings together the industry's leading marketing minds to share proven strategies, emerging trends, and practical insights that drive measurable impact.
Big Ideas. Bold Leaders. One Event.
Hear from the most influential leaders across Pharma Marketing, Medical Affairs, Commercialization, and PR & Communications.
Who Attends Fierce Pharma Week
1,850+
Pharma Marketing Professionals
Primary Market Company Type
Job Level
37% C-Level/EVP/SVP/VP
39% Director
14% Manager
10% Other
300+
PR &
Communications
Primary Market Company Type
Job Level
37% C-Level/EVP/SVP/VP
39% Director
14% Manager
10% Other
400+
Commercialization
Experts
Primary Market Company Type
Job Level
42% C-Level/EVP/SVP/VP
39% Director
13% Manager
6% Other
400+
Medical Affairs Professionals
Primary Market Company Type
Job Level
34% C-Level/EVP/SVP/VP
43% Director
14% Manager
9% Other
What Our Partners Are Saying
"Philly did not disappoint at Fierce Pharma Week. Grateful for the energy, insights, partnerships and caricatures that made this week so productive (and memorable)!"
Director of Partnerships
MIQ
"The real highlight was connecting with clients, partners, and peers who are shaping the future of life sciences. The energy and exchange of ideas reminded me why this industry is so exciting right now."
COO
Lynx Analytics
"Had a fantastic time connecting with peers and thought leaders. We’re leaving energized with the ideas shared and the connections made."
Alphanumeric
Agency of the Year
/prompt.
Best Use of AI
Sponsored by Ostro
Badge of Honor • FCB Health New York, an IPG Health Company • Sanofi
Charitable or Philanthropic Campaign
Badge of Honor • FCB Health New York, an IPG Health Company • Sanofi
Digital Campaign – non-social media
Badge of Honor
EXPAREL: Express Your Recovery • twelvenote /prompt. • Pacira BioSciences
Impiricus HCP Impact Award
Sponsored by Impiricus
Jublia® “Don’t fear the fungus” USA (60 sec) • Bausch Health
Influencer-Driven Campaign
Sponsored by Impiricus
More To Parkinson’s: Turning Silence Into Action • Lippe Taylor /prompt. • Acadia Pharmaceuticals
Innovation Challenge
Your Attention Please • Merkley + Partners
Marketer of the Year
Sponsored by IQVIA Digital
Paul DeSilva
Bausch + Lomb (Xiidra)
Medical Conference or Event Marketing
Wasn’t Supposed to See This • Bristol Myers Squibb • Real Chemistry
Multicultural Campaign
Gilead PrEP Sniffies’ Cruising Confessions Custom Podcast • iHeartMedia • Gilead & Initiative
New Brand Launch
Pfizer Canada: Launching ABRYSVO • Lemieux Bédard
Online Video or Film
Magnolia's Guide to Adventuring • Syneos Health Communications for Acadia Pharmaceuticals
Pharma TV
Listen to Your Heart • Arnold NY • Amgen
Podcast or Audio
Scholar Rock Life Takes Muscle • Precision AQ
Professional Marketing
Talk to the Hand • Princeton10, LLP
Public Relations Campaign
The Adventure Jar: A Story of Connection for Families Living with Metastatic Breast Cancer • Inizio Evoke and Uncapped Communications • Gilead Sciences
Social Media for Consumer
Badge of Honor • FCB Health New York, an IPG Health Company • Sanofi
Website for Consumer
Badge of Honor • FCB Health New York, an IPG Health Company • Sanofi
Celebrity Speakers
You Can't Miss!
Opening Keynote by Damon Waynes
Tuesday, September 15th | 8:15 - 8:55am
Room: Spotlight Stage in Hall E
Emmy-Nominated Writer | Actor, Comedian, Producer | Star of In Living Color, My Wife and Kids and Poppa's House
A Fierce Conversation with Tamsen Fadal
Tuesday, September 15th | 5:50 - 6:20pm
Room: Spotlight Stage in Hall E
Host of The Tamsen Show | NYT Bestselling Author | Emmy-winning Journalist | Documentary Filmmaker | Founder of Tamsen Fadal Media
A Fierce Conversation with James Van Der Beek
Taking the stage at Fierce Pharma Week, James Van Der Beek delivers a keynote that’s raw, real, and unforgettable.
Known for standout roles in Dawson’s Creek, Varsity Blues, Pose, and more, James brings a powerful perspective on purpose, reinvention, and resilience. Through candid storytelling, he’ll share personal lessons from life in the spotlight, health challenges, and finding strength through vulnerability, family, and community.
Get ready. Get inspired. Get Fierce.
Join Fierce Pharma Marketing Virtual Week On-Demand
Couldn't Attend Fierce Pharma Week In-Person?
Catch Up with the Best of Our Marketing Sessions Virtually!
Don't miss the best of this year's marketing sessions at Fierce Pharma Week covering the latest trends in Omnichannel Marketing, HCP Engagement, Patient Solutions, Media and more!
Celebrity Speakers
You Can't Miss!
Opening Keynote by Damon Waynes
Tuesday, September 15th | 8:15 - 8:55am
Room: Spotlight Stage in Hall E
Emmy-Nominated Writer | Actor, Comedian, Producer | Star of In Living Color, My Wife and Kids and Poppa's House
A Fierce Conversation with Tamsen Fadal
Tuesday, September 15th | 5:50 - 6:20pm
Room: Spotlight Stage in Hall E
Host of The Tamsen Show | NYT Bestselling Author | Emmy-winning Journalist | Documentary Filmmaker | Founder of Tamsen Fadal Media
Agency of the Year
/prompt.
EvolveMKD
Minds + Assembly
SFC Group
Spectrum Science
Best Use of AI
FCB Health New York, an IPG Health Company/Sanofi | Badge of Honor
iON.AI - Inizio Medical and Blend | MSL Interact, powered by iON.AI - Inizio Medical and Blend
MedTrix Healthcare | Enhancing HCP Education through Generative AI for Rare Disease
Real Chemistry | Using AI to transform healthcare messaging
Weber Shandwick, Sanofi and Regeneron | Real Skinformation
Charitable or Philanthropic Campaign
Avegen Health | Together for Her In-App Community Growth Campaign
FCB Health New York, an IPG Health Company/Sanofi | Badge of Honor
SFC Group | Mammo Monster Campaign
twelvenote/prompt. | UCB Camp Small Steps
Inizio Evoke and Uncapped Communications / Gilead Sciences | The Adventure Jar: A Story of Connection for Families Living with Metastatic Breast Cancer
Digital Campaign – Non-Social Media
Acclinate | NOWINCLUDED
ConcentricLife, an AccentureSong Company / Novo Nordisk, Inc. | The Power of Wegovy
Deerfield Group | OPZELURA HCP and the Deerfield Effect
Servier Pharmaceuticals | VORANIGO: Halt Progression with Precision
twelvenote /prompt. / Pacira BioSciences | EXPAREL: Express your Recovery
Impiricus HCP Impact Award
Arnold NY / Amgen | Listen to Their Heart
Arnold NY / Amgen | Living in the Red
Audacity Health | Educating HCPs About Genetic Testing with GeneDx
Bausch Health | Jublia® “Don’t fear the fungus” USA (60 sec)
Doceree Inc | co-pay Spark
Influencer-Driven Campaign
AstraZeneca & VML | AIRSUPRA HCP AIRFLUENCER Campaign
EvolveMKD and Motiva | Motiva X Meghan Trainor
Lippe Taylor /prompt. / Acadia Pharmaceuticals | More To Parkinson’s: Turning Silence Into Action
Novartis & iHeartMedia | Voices of Strength: Novartis & iHeartMedia's Breast Cancer Awareness Campaign
Sanofi and Ruder Finn / Havas Media Network | National Diabetes Awareness Month
Innovation Challenge
Merkley + Partners | Your Attention Please
NCODA | Redefining LDD: Advancing Medically Integrated, Patient Centered Care Through Oncology Optimized Limited Distribution
Swoop | Swoop AI Innovation Contest
Amedea Pharma, Inc. | Medical Innovation Olympics
Marketer of the Year
argenx | Katrina Gary
UCB, Inc | Ross Lu
Regeneron | Mohini Patel
NOVOTECH | Toyna Chin, Global Director of Marketing, Novotech
Bausch + Lomb (Xiidra) | Paul DeSilva
Medical Conference or Event Marketing
Amneal Pharmaceuticals | Stories in Motion: Life with Parkinson's
SK Life Science & Calcium+Company | SKLSI XCOPRI AAN Booth - “Why settle for 50%?"
Nordic Pharma & Merz Branding | LACRIFILL(R) Canalicular Gel by Nordic Pharma., Inc. ASCRS 2025 Annual Meeting Campaign
PCCA | ThinkNext International Seminar 2024: The Best Jam Compounding Fest in the Land
Bristol Myers Squibb / Real Chemistry | Wasn’t Supposed to See This
Multicultural Campaign
Alnylam Pharmaceuticals | Have You Seen PH1?
Regeneron, Sanofi, and EVERSANA INTOUCH | DUPIXENT Atopic Dermatitis Chinese American Multicultural Campaign
iHeartMedia, Gilead & Initiative | Gilead PrEP Sniffies’ Cruising Confessions Custom Podcast
Merck & Initiative | Project Starburst: Creating Healthier Communities for Black Women
Sharecare | Vital Voices: Type 2 Diabetes
New Brand Launch
Amneal Pharmaceuticals | Next is Now: Innovation in "On" Time is Here with CREXONT
Lemieux Bédard | Pfizer Canada: Launching ABRYSVO
Merkley + Partners | KISQALI “Jordan.”
Ostro x BridgeBio | BridgeBio’s Launch of Attruby (acoramidis): Redefining ATTR-CM Treatment and Patient Engagement
Servier Pharmaceuticals | VORANIGO: Halt Progression with Precision
Online Video or Film
Bayer and Burson | NUBEQA “Gratitude Gallery” by Bayer and Burson
FCB Health New York, an IPG Health Company/Sanofi | Badge of Honor
Lippe Taylor/prompt. / Galderma | We’re All a Lil Sensitive
Ruder Finn and Havas Media Network/Sanofi | The Cost of Not Knowing
Syneos Health Communications for Acadia Pharmaceuticals | Magnolia's Guide to Adventuring
Pharma TV
Arnold NY / Amgen | Listen to Your Heart
Boehringer Ingelheim & Eli Lilly Alliance with dna Communications | It Takes 2™
Merkley + Partners | Your Attention Please
Bayer / Real Chemistry Groundbreaking Earned Media Coverage at the American College of Obstetricians and Gynecologists Annual Meeting
Podcast or Audio
Halteres Associates | Halteres Presents
Pfizer | Pfizer's Science Will Win Podcast
Precision AQ | Scholar Rock Life Takes Muscle
Publicis CoLab | Got Them Together
Saatchi & Saatchi Wellness | The Head Start: A First-of-its-Kind Branded Podcast for Chronic Migraine
Professional Marketing
Avalere Health | Tethered to PTSD
CrowdPharm, a Spectrum Science company | Sound of Profound
Heller Agency | RUBRACA: The Shield Against Progression in BRCA-Mutated mCRPC
Princeton10, LLP | Talk to the Hand
twelvenote/prompt. & Jazz | Shifting Standards with VYXEOS
Public Relations Campaign
Boehringer Ingelheim Animal Health USA | Going Beyond
GSK/Chandler Chicco Agency, powered by Syneos Health | Donna Kelce and Brooke Shields Want You to THRIVE@50+
Lippe Taylor/prompt. / Acadia Pharmaceuticals | More To Parkinson’s: Turning Silence Into Action
Lippe Taylor/prompt. / Galderma | We’re All a Lil Sensitive
Inizio Evoke and Uncapped Communications / Gilead Sciences | The Adventure Jar: A Story of Connection for Families Living with Metastatic Breast Cancer
Social Media for Consumer
Bayer and Burson | NUBEQA “Gratitude Gallery” by Bayer and Burson
FCB Health New York, an IPG Health Company/Sanofi | Badge of Honor
Lippe Taylor/prompt. / Acadia Pharmaceuticals | More To Parkinson’s: Turning Silence Into Action
Regeneron Pharmaceuticals & Syneos Health | What's Your Legacy?
TUX Creative House & Ortho Dermatologics | CABTREO® - Turn Off The Comments
Website for Consumer
Amneal Pharmaceuticals | The Long Way with CREXONT
FCB Health New York, an IPG Health Company/Sanofi | Badge of Honor
SFC Group | Mammo Monster
TrendyMinds | LillyDirect
AstraZeneca & VML | AIRSUPRA DTC
2026 Featured PR & Communications Sessions
Big Ideas. Bigger Impact.
Our 2025 keynote speakers don’t just follow industry change—they lead it.
Keynote Speakers
What's New for 2024
This year's Rising Stars program offers an unparalleled mentorship experience. Benefit from the expertise of industry leaders:
Paul Murasko
Head of Digital Innovation & Marketing Operations
Azurity Pharmaceuticals
Zoë Dunn
President & CEO
Hale Advisors
Josie Waters
Head of Consumer and Patient Marketing
Galderma
Our mentors will guide you through a dedicated pre-conference workshop on September 9th, covering:
- Maximizing your conference experience
- Pharma marketing fundamentals
- Effective networking strategies
Plus, a post-event debrief to share insights and build lasting connections.
Your Journey Starts Here: Rising Stars 2025
This year, the Rising Stars program has been thoughtfully expanded to better support early-career professionals across marketing, commercial, PR & communications, and medical affairs.
With fresh content and new opportunities, this experience offers:
A solid foundation in each core discipline
Exposure to the full commercial and medical ecosystem
Insight into how cross-functional collaboration drives innovation
A strong sense of community and mentorship from industry leaders
Whether you're just getting started or looking to grow your career in new directions, Rising Stars is your launchpad for lasting impact.
Where the Fiercest Minds in Pharma Meet.
For pharma companies to thrive, they must have an integrated commercial and medical strategy and establish marketing practices that transcend mere product promotion.
Join thousands of life science leaders for four days of high-impact learning, networking, and innovation across marketing, medical affairs, communications, and commercialization. This is where deals spark, strategies sharpen, and the future of pharma takes shape.
More Than an Event—It’s a Fierce Experience
More Than an Event—It’s a Fierce Experience
Agenda at a Glance
MON
Sep 8
Registration
12:00pm-5:00pm
Rising Stars Workshop
2:00pm-5:00pm
Workshops
2:00pm-5:15pm
Energizer Break
3:30pm-3:45pm
TUE
Sep 9
Registration
7:00am- 6:00pm
Networking Breakfast
7:30am - 8:30am
Exhibition Hall
7:30am- 7:00pm
General Sessions & Spotlight Stage Presentations
8:30am- 6:30pm
Networking Lunch
12:45pm-1:45pm
Networking Reception
6:00pm-7:00pm
WED
Sep 10
Registration
8:00am - 5:30pm
Networking Breakfast
8:00am - 9:00am
Exhibition Hall
8:00am - 6:00pm
Track Sessions & Spotlight Stage Presentations
9:00am- 5:00pm
Networking Lunch
12:30pm-1:30pm
Networking Reception
5:00pm-6:00pm
Fierce Pharma Marketing Awards
6:45pm-10:00pm
THU
Sep 11
Registration
7:30am - 11:00am
Networking Breakfast
7:30am - 8:30am
Exhibition Hall
7:30am- 1:45pm
General Sessions
8:30am-1:45pm
Networking Lunch
12:45pm-1:45pm
Conference Concludes
1:45pm
Pharma Marketing Agenda at a Glance
MON
Sep 8
Registration
Marketing Workshop A
Rising Stars Workshop
Energizer Break
Marketing Workshop B
TUE
Sep 9
Registration & Networking Breakfast
General Sessions
Networking Break
General Sessions & Spotlight Stage Presentations
Networking Lunch
General Sessions & Spotlight Stage Presentations
Networking Break
General Sessions & Spotlight Stage Presentations
Networking Reception
WED
Sep 10
Registration & Networking Breakfast
Track Sessions & Spotlight Stage Presentations
Networking Break
Track Sessions & Spotlight Stage Presentations
Networking Lunch
Track Sessions & Spotlight Stage Presentations
Networking Reception
THU
Sep 11
Registration & Networking Breakfast
General Sessions or Medical Affairs Workshops
Networking Break
General Sessions or Medical Affairs Workshops
Networking Lunch
Conference Concludes
Medical Affairs Agenda at a Glance
MON
Sep 8
Registration
Marketing Workshop A
Rising Stars Workshop
Energizer Break
Marketing Workshop B
TUE
Sep 9
Registration & Networking Breakfast
General Sessions
Networking Break
General Sessions & Spotlight Stage Presentations
Networking Lunch
General Sessions & Spotlight Stage Presentations
Networking Break
General Sessions & Spotlight Stage Presentations
Networking Reception
WED
Sep 10
Registration & Networking Breakfast
Track Sessions & Spotlight Stage Presentations
Networking Break
Track Sessions & Spotlight Stage Presentations
Networking Lunch
Track Sessions & Spotlight Stage Presentations
Networking Reception
THU
Sep 11
Registration & Networking Breakfast
General Sessions or Medical Affairs Workshops
Networking Break
General Sessions or Medical Affairs Workshops
Networking Lunch
Conference Concludes
PR & Communciations Agenda at a Glance
MON
Sep 8
Registration
Marketing Workshop A
Rising Stars Workshop
Energizer Break
Marketing Workshop B
TUE
Sep 9
Registration & Networking Breakfast
General Sessions
Networking Break
General Sessions & Spotlight Stage Presentations
Networking Lunch
General Sessions & Spotlight Stage Presentations
Networking Break
General Sessions & Spotlight Stage Presentations
Networking Reception
WED
Sep 10
Registration & Networking Breakfast
Track Sessions & Spotlight Stage Presentations
Networking Break
Track Sessions & Spotlight Stage Presentations
Networking Lunch
Track Sessions & Spotlight Stage Presentations
Networking Reception
THU
Sep 11
Registration & Networking Breakfast
General Sessions or Medical Affairs Workshops
Networking Break
General Sessions or Medical Affairs Workshops
Networking Lunch
Conference Concludes
Commercializtion Agenda at a Glance
MON
Sep 8
Registration
Marketing Workshop A
Rising Stars Workshop
Energizer Break
Marketing Workshop B
TUE
Sep 9
Registration & Networking Breakfast
General Sessions
Networking Break
General Sessions & Spotlight Stage Presentations
Networking Lunch
General Sessions & Spotlight Stage Presentations
Networking Break
General Sessions & Spotlight Stage Presentations
Networking Reception
WED
Sep 10
Registration & Networking Breakfast
Track Sessions & Spotlight Stage Presentations
Networking Break
Track Sessions & Spotlight Stage Presentations
Networking Lunch
Track Sessions & Spotlight Stage Presentations
Networking Reception
THU
Sep 11
Registration & Networking Breakfast
General Sessions or Medical Affairs Workshops
Networking Break
General Sessions or Medical Affairs Workshops
Networking Lunch
Conference Concludes
Learn
Gain valuable insights from industry leaders on the latest trends and strategies shaping the future of Pharma.
Network
Build meaningful connections with top biopharma leaders during three immersive days of networking opportunities.
Connect
Collaborate with peers and experts to exchange innovative ideas and solutions that drive real impact in Biopharma.
Curated Content Tracks
Sessions designed around the most critical trends in pharma—built to deliver actionable insights for every function.
Elevate Engagement
Discover how to build unified customer experiences through cutting-edge digital strategies and tools.
Master Omnichannel Messaging
Discover how to create integrated content and engagement strategies that maximize reach across platforms. Build the foundation for omnichannel fluency that enhances content flow and customer connection.
Fuel Digital Transformation
Stay ahead of the curve by exploring how life sciences leaders are leveraging digital tools to elevate marketing and commercialization strategies. Discover tech-driven approaches that deepen customer value and accelerate growth.
Strengthen Launch Readiness
Improve early-stage decision-making and optimize lifecycle planning to ensure successful drug commercialization. Learn how to tailor product strategies that maximize impact from development to launch.
Unify Medical Strategy
Gain a comprehensive view of medical affairs, field teams, and communications to build a coordinated scientific voice. Explore how to position medical affairs as a strategic, customer-facing powerhouse in modern pharma.
Redefine Reputation
Explore bold, forward-looking strategies to strengthen brand trust and corporate image. Learn how to elevate your narrative through impactful communications and media engagement.
Enhance HCP Connections
Explore next-gen strategies to reach, engage, and build trust with healthcare professionals. Elevate your approach with personalized, value-based interactions that fuel long-term partnerships.
Champion the Patient Voice
Put patients at the center of your marketing and commercial strategy by supporting them through each step of their journey. Empower engagement and outcomes through tailored education, experience design, and communication.
Create With Impact
Unlock the potential of new media platforms to build fresh, creative campaigns that break through the noise. Learn how innovative content strategies can grow awareness and drive deeper engagement.
Your pass unlocks every community—Marketing, PR, Medical Affairs & Commercialization.
The Strategies Shaping Medical Affairs
Explore the sessions tackling today's most important Medical Affairs challenges, opportunities, and innovations.
The Fierce Side of Pharma
Big Ideas. Bigger Impact.
Our keynote speakers don’t just follow industry change—they lead it. Don’t miss their unfiltered insights and future-facing visions.
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Kristan Cline, PhD,
Executive Director, Scientific Communications & Publications
Insmed Incorporated
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Carl de Luca
Head, Medical Insights and Analytics-Medical Affairs Oncology
Regeneron Pharmaceuticals
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Big Ideas. Bigger Impact.
Our 2025 keynote speakers don’t just follow industry change—they lead it.
Keynote Speakers
See Who's Already Registered...
Here's a small sample of attendees already registered from the Pharma Marketing Community for 2026!
VP U.S. Oncology Marketing, Bristol Myers Squibb
Head of Client Experience, Acadia
Senior Director Media Planning, Bayer
Director Marketing, Boehringer Ingelheim
Director - Market Access Marketing, Genmab
Executive Director Commercial Effectiveness, Ionis Pharmaceuticals
Executive Director Consumer Marketing, Keenova Therapeutics
Associate Director U.S. Oncology Marketing Ecosystem Orchestration Lead, Merck
Director of HCP Marketing, Regeneron
Omnichannel Lead, UCB
Director of Media Strategy & Operations, Astellas Pharma US
HCP Media Lead Media Center of Excellence, Boehringer Ingelheim
Head Omnichannel Strategy & Digital Transformation Global Public Affairs, Gilead
Assoc. Director - Medical Nonpersonal Media, Lilly
Head of Marketing - Hematology Marketing Strategy, Novartis
Head of Digital Marketing, Sanofi
Director Professional Engagement & Advocacy, Xeris Biopharma
VP Head of Diabetes Therapy Area Marketing and Patient Solutions, Novo Nordisk
Associate Director HCP Omnichannel Immunology, AstraZeneca
Digital Lead - Rare Diseases, Biogen
VP Business Operations, Jazz Pharmaceuticals
Director Enterprise Omnichannel Analytics Capabilities, GSK
Product Director Omnichannel Engagement, Johnson & Johnson
US Pharma Digital Analytics Lead, Bayer
Associate Director-HCP Media, Lilly
Associate Director Payer Marketing, Sanofi
VP Marketing, Xeris Pharmaceuticals
Head of Digital Innovation & Marketing Ops, Azurity Pharmaceuticals
Head of Technology US Oncology/Hematology BI&T, BMS
Marketing Team Director, Genentech
Head of Commercial Brand Marketing, Halozyme
Procurement Director - Global Agencies, Johnson & Johnson
Director Omnichannel Analytics & Strategy, Lundbeck
Senior Director Integrated Media Strategy, Pfizer
Head of Marketing, Sun Pharma USA
Test
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New This Year!
This year’s program will be expanded to support emerging professionals across marketing, commercial, PR and communications, and medical affairs and offer attendees the opportunity to learn the core fundamentals of each discipline, gain exposure to the broader commercial and medical ecosystem, and understand how collaboration across functions drives innovation and impact.
This program is specifically designed to cultivate community, extend a warm welcome to new members, and foster personal and professional growth through mentorship within the industry.
What's New for 2024
This year's Rising Stars program offers an unparalleled mentorship experience. Benefit from the expertise of industry leaders:
Paul Murasko
Head of Digital Innovation & Marketing Operations
Azurity Pharmaceuticals
Zoë Dunn
President & CEO
Hale Advisors
Josie Waters
Head of Consumer and Patient Marketing
Galderma
Our mentors will guide you through a dedicated pre-conference workshop on September 9th, covering:
- Maximizing your conference experience
- Pharma marketing fundamentals
- Effective networking strategies
Plus, a post-event debrief to share insights and build lasting connections.
Key Topics Covered in the PR & Communications Community
Corporate & Brand Reputation:
Focuses on building, maintaining, and protecting a company’s reputation in a competitive and often skeptical landscape. Sessions explore brand positioning, corporate responsibility, DEI communications, and strategies to safeguard trust during crises and political shifts
Strategic Product Communication:
Explores how to effectively communicate product value across stakeholder groups—including patients, media, and HCPs—while reinforcing broader corporate messaging. Sessions will cover tactics to build trust, drive awareness, and position products competitively in an evolving marketplace.
Evolving Media & Technology Trends:
Examines how technology like AI and social media are reshaping communication strategies and risk management. This track will address misinformation, deepfakes, and how to integrate emerging tools to stay ahead of trends without losing the human element
Stakeholder Relationship Management:
Highlights strategies for building transparent, meaningful relationships with investors, employees, patients, and community voices. This track dives into investor relations, patient engagement, and the role of communicators in guiding C-suite decisions that shape corporate reputation and value.
Take a look at some of the 2024 winners
What Finalists & Winners Receive:
- Signature Trophy presented live at the Gala during #FPW (Sept 15)
- Free Passes to attend the full event ($3,000+ value)
- Official 2026 Finalist/Winner Badge to use in your marketing
- Press coverage & social spotlights across Fierce Pharma channels
- Customizable PR Toolkit to promote your win
- Logo placement on event websites for 12 months
<div class='sk-ww-youtube-short' data-embed-id='25566717'></div><script src='https://widgets.sociablekit.com/youtube-short-single-short/widget.js' defer></script>The Leaders Advancing Medical Affairs
Learn from the executives, innovators, and changemakers shaping the future of scientific engagement, medical strategy, and organizational impact.
Fiercer together
For pharma companies to thrive, they must have an integrated commercial and medical strategy and establish marketing practices that transcend mere product promotion.
Fierce Pharma Week will bring together life science executives responsible for marketing and sales, medical affairs and scientific communications, new product planning and commercial development, and PR and communications to ensure pharma and biotech companies have the most integrated, agile and unified strategy needed to drive value and excel in this rapidly evolving new era.
2,200+
Attendees
400
Speakers
125
Sponsors
4
Inspiring Days
Who Attends Fierce Pharma Week
1500+
Pharma Marketing Professionals
Primary Market
61% Pharma
26% Agencies
13% Biotech
Job Level
13% C-Level/EVP/SVP/VP
59% Director
28% Manager
6% Other
250+
PR &
Communications
Primary Market
57% Pharma
36% Biotech
7% Other
Job Level
32% C-Level/EVP/SVP/VP
50% Director
11% Manager
6% Other
150+
Commercialization
Experts
Primary Market
58% Biotech
42% Pharma
Job Level
37% C-Level/EVP/SVP/VP
46% Director
9% Manager
8% Other
300+
Medical Affairs Professionals
Primary Market
60% Pharma
27% Biotech
13% Other
Job Level
26% C-Level/EVP/SVP/VP
53% Director
11% Manager
15% Other
When Should You Arrive?
